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Methods of Survey Sampling

This article is a part of the guide:

❶Benefits, Risks, and Measurements Lesson 3: For example, if you as a researcher want to create a systematic sample of workers at a corporation with a population of , you would choose every 10th individual from the list of all workers.

Selecting Target Population

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Simple random sampling is the ideal, but researchers seldom have the luxury of time or money to access the whole population, so many compromises often have to be made. This is the best overall group of methods to use as you can subsequently use the most powerful statistical analyses on the results. For a particular analysis and valid results, you can determine the number of people you need to sample.

In particular when you are studying a number of groups and when sub-groups are small, then you will need equivalent numbers to enable equivalent analysis and conclusions. Good sampling is time-consuming and expensive. Not all experimenters have the time or funds to use more accurate methods. There is a price, of course, in the potential limited validity of results.

When doing field-based observations, it is often impossible to intrude into the lives of people you are studying. Samples must thus be surreptitious and may be based more on who is available and willing to participate in any interviews or studies.

Please help and share: Method Best when Simple random sampling Whole population is available. Stratified sampling random within target groups There are specific sub-groups to investigate eg. It would depend on what questions are being asked. For instance, consider the question "Do you agree or disagree that you receive adequate attention from the team of doctors at the Sports Medicine Clinic when injured? In contrast, if the question of interest is "Do you agree or disagree that weather affects your performance during an athletic event?

Consequently, stratified sampling would be preferred. Cluster sampling would probably be better than stratified sampling if each individual elementary school appropriately represents the entire population as in aschool district where students from throughout the district can attend any school.

Stratified sampling could be used if the elementary schools had very different locations and served only their local neighborhood i. Again, the questions of interest would affect which sampling method should be used. Non-probability Sampling The following sampling methods that are listed in your text are types of non-probability sampling that should be avoided: Welcome to STAT !

Benefits, Risks, and Measurements Lesson 3: Lesson 3 - Have Fun With It! Getting the Big Picture and Summaries Lesson 5: Relationships Between Measurement Variables Lesson 7: Relationships Between Categorical Variables Lesson 8: Understanding Uncertainty Lesson 9: Confidence Intervals Lesson Hypothesis Testing Lesson Resources Help and Support Links!

Weekly Online Review Sessions References. All elementary students in the local school district. Obtain a Simple Random Sample.

All elementary students in a local school district. Types of Non-Probability Sampling Methods. There are many types of non-probability sampling techniques and designs, but here we will list some of the most popular.

As the name suggests, this method involves collecting units that are the easiest to access: It forms an accidental sample. It is generally known as an unsystematic and careless sampling method.

For example, people intercepted on the street, Facebook fans of a brand and etc. This technique is known as one of the easiest, cheapest and least time-consuming types of sampling methods. Quota sampling methodology aims to create a sample where the groups e. The population is divided into groups also called strata and the samples are gathered from each group to meet a quota.

Judgmental sampling is a sampling methodology where the researcher selects the units of the sample based on their knowledge. This type of sampling methods is also famous as purposive sampling or authoritative sampling.

In this method, units are selected for the sample on the basis of a professional judgment that the units have the required characteristics to be representatives of the population.

Judgmental sampling design is used mainly when a restricted number of people possess the characteristics of interest. It is a common method of gathering information from a very specific group of individuals. It is a methodology where researcher recruits other individuals for the study.

This method is used only when the population is very hard-to-reach. For example, these include populations such as working prostitutes, current heroin users, people with drug addicts, and etc.

The key downside of a snowball sample is that it is not very representative of the population. Sampling can be a confusing activity for marketing managers carrying out research projects.

By knowing and understanding some basic information about the different types of sampling methods and designs, you can be aware of their advantages and disadvantages.

The two main sampling methods probability sampling and non-probability sampling has their specific place in the research industry. In the real research world, the official marketing and statistical agencies prefer probability-based samples. While it would always be good to perform a probability-based sampling, sometimes other factors have to be considered such as cost, time, and availability.

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Multistage Sampling (in which some of the methods above are combined in stages) Of the five methods listed above, students have the most trouble distinguishing between stratified sampling and cluster sampling.

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Sampling Methods. Sampling and types of sampling methods commonly used in quantitative research are discussed in the following module. Learning Objectives: Define sampling and randomization. Explain probability and non-probability sampling and describes the different types of each.

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There are many methods of sampling when doing research. This guide can help you choose which method to use. Simple random sampling is the ideal, but researchers seldom have the luxury of time or money to access the whole population, so many compromises often have to be made. RESEARCH METHOD - SAMPLING 1. Sampling Techniques & Samples Types 2. Outlines Sample definition Purpose of sampling Stages in the selection of a sample Types of sampling in quantitative researches Types of sampling in qualitative researches Ethical Considerations in Data Collection.

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Types of Sampling Methods and Techniques in Research The main goal of any marketing or statistical research is to provide quality results that are a reliable basis for decision-making. That is why the different types of sampling methods and techniques have a crucial role in research methodology and statistics. Before sampling, the population is divided into characteristics of importance for the research. For example, by gender, social class, education level, religion, etc. Then the population is randomly sampled within each category or stratum.