Skip Nav

What is a Marketing Research?

The Marketing Environment

❶Research problem leads to a hypothesis for the project. The purpose of marketing research is to gain a proper understanding on the subject matter to derive effective business insights.

Understanding Marketing Research

Purpose and Scope
What is a Marketing or Business Research Proposal?

Whatever measurement techniques are used, the researcher must be careful to maintain objectivity. In this section of the proposal the researcher must lay out the methodology that will be used to interpret the data, including a blend of research from primary and secondary sources. Qualitative aspects might include anecdotal evidence, measurement of the intensity of emotions from respondents, compiling consensus opinions from multiple inputs and the like.

Quantitative analysis using figures can measure data precisely, offering exact outcomes for the hypothesis being tested. Alternative research methods should be explained to justify their inclusion. Thomas Metcalf has worked as an economist, stockbroker and technology salesman.

Skip to main content. The Marketing Environment Marketing research must include an overview of the marketing environment. Data Sources Data can be gathered from primary or secondary sources. Methodology Data analysis can be descriptive or statistical. This part must include a complete breakdown of cost in relation to the research tools. If more research analysis tools are being employed by the researcher, then a comparison of tools and their cost must be presented to the research committee.

This section also emphasizes on validity and reliability. The proposal must include the duration of the marketing research project. The research administration is interested in knowing the stages where the primary, intermediary and final report will be submitted. This is the most critical part of the marketing research proposal.

The researcher must provide detailed information on the kind of research methods or techniques he will be incorporating into his research. This section will summarize the entire project to be outlined below. In this section, give a brief overview of the purpose of the project as well as the intended outcome.

Provide reasoning for the need of this specific market research and let the reader know what contributions this project will make to the field. You can use this Summary section to discuss who called for the project if there was a specific impetus requiring this research. In this section, discuss in detail the purpose of the project. Show why there is a specific need for this research. Describe the goals which you hope to achieve with this project.

This section should focus in depth on the background circumstances which indicate a need for the specific market research project proposed. You will address the current body of knowledge concerning the topic of research.

Here you will bring forth information from existing sources regarding the specific topic to be researched. It is great to provide cited sources, graphs, charts, and statistics. You will use this section to demonstrate that you know a great deal about the market you will be researching, but you will also show the holes in the current knowledge.

You can then demonstrate the specific need for your proposed research plan, and how this market research plan will fill these holes and contribute to the knowledge of this subject.

Be very detailed in this section, addressing not only the exact demographic regions your research will cover, but how you will ensure that you are reaching the proper demographics.


Main Topics

Privacy Policy

The marketing research proposal’s primary function is to state the question that the research will attempt to answer. The proposal may attempt to determine how to introduce a new product or to find out why sales are lagging with an established product.

Privacy FAQs

Marketing research seeks to identify the variables that affect your product or service -- such as buyer attitude, habits, market need, competition, sticker price and promotional requirements. Before actual market research can begin, however, you must write a detailed proposal, or "map," which outlines the objectives and goals of your research.

About Our Ads

Tips to writing a concise market research proposal. An eight-page template provides a tool to help you write a concise market research proposal that explains the intent and purpose of the research proposal while describing the techniques and methods of conducting research. Furthermore, the research can be conducted right after the grant approval, if honored. The research methods required by this research are built and based on .

Cookie Info

Market Research Proposal 1. Research Project- Proposal 2. 2 Project Proposal 10/22/ Background • The Indian Automobile industry is one of the largest and it has been fast growing globally. However during the past few years the industry is languishing at behind the other industries. “A marketing research proposal details the who, the what, the where, the when and the how of research and the information and costs associated with it”. Before carrying out marketing research on college/university level, the researcher is supposed to write a marketing research proposal.