Please share your thoughts. Why do so many bloggers write rankings or list posts? Everywhere you look you see top 10 this or 15 ways to do that, the best new this or top tips for that. Treat others as you want to be treated. Proverbs, idioms and axioms can spice up your writing and […]. As The Elements of Style says, it invigorates your writing.
These tips were great! I especially loved the one with your favorite words. I use a few of them as well probably way too much. I am in a PR Writing class at Georgia Southern University, so this blog post was very helpful and will continue to be useful as I get closer to writing press releases and such.
I also found your tip about asking yourself what you are writing about to be really good. That is so true. If you have no idea what you are writing about, then your piece of work will be completely worthless and of no interest to others. Notify me of follow-up comments by email. Notify me of new posts by email. Share LinkedIn Twitter Facebook. About Jeremy Porter Articles.
Jeremy Porter has been passionate about the intersection of public relations and journalism since studying both Public Relations and Journalism at Utica College of Syracuse University in the late 90s. Porter launched Journalistics in to share his ideas and insights around both professions and how trends and developments in modern day marketing, communications, and technology impact those working in these fields.
Doing so makes it easier to highlight irresistible benefits throughout their copy. Benefits that relieve ultra-specific pain points, making the offer all the more compelling to the right audience. To accurately and efficiently isolate your target prospect's problems which will illuminate the benefits most fascinating to them start by answering a series of questions about their personal background, their company and the position they hold, and their challenges, goals, and shopping preferences.
In other words, create a buyer persona. If you want more buzz than you can handle, make your prospects feel special. Make them feel important. People love feeling important. When it comes to converting a prospect, the features of your product or service will only get you so far.
They hinge on emotion , which explains why good commercials make us want to laugh or cry or pick up the phone to call home. That sentiment created countless emotional moments. If you think about it, most things in life boil down to value. The latter is almost always harder to do.
Here are a few examples of metaphorical taglines from The Houston Chronicle:. See how these brands combine two starkly different concepts to tell a story or create an image? You can do that in your copy, too. Weasel words are used by people who want their statements to maintain some plausible deniability.
Politicians trying to avoid making any definitive comments, for instance, would use weasel words. These words are named after weasels because of the way the little guys eat their eggs: Ever held an empty egg? Given the slightest bit of pressure, if feels like it would collapse. Is that how you want your copy to come across? Weak and listless, like ants floating in a puddle? So avoid the weasel words when you can. Your writing will be stronger, more authoritative, and more compelling for it.
The more relaxed and comfortable we are physically, the less eager we are to move. Same goes for people in a comfortable state of mind. Therefore, if your copy leaves readers with the impression that your offer will always be there, patiently waiting for them to pull the trigger, they may use that as a justification to not convert on your call-to-action. And after all that, they may very well do nothing at all because you gave them the chance to talk themselves out of it.
Next time, create some urgency. The point is to make your prospects feel uneasy about waiting.
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